Xbox launched the #XBoxSeriesX console on November 10, 2020, featuring the mysterious #SolveForX & #PowerYourDreams campaign across 7 countries. We filmed for the only USA spot. The recreation of the #Xbox console stood 40’ tall in the middle of the breathtaking Columbia River Gorge. 

client: Xbox @xboxcanada

agency: @salt_xc

Creative: @allanregan @__adrianjames @jil.lohnes

Producers: @cookieronchon @devonmsoltendieck @keekova

Editor: @connorbeardsly

Drone: PORTLANDRONE / Jamie Goodwick

DP/Camera: Gus McTigue Tommy Yacoe

Production: @peaktechnologies @astoundgroup @r90.lighting